A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law firm and to stand out from the crowd. One highly effective marketing strategy is to develop a second specialist law firm website (or multiple...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are integral to the success of a law firm. The people in your firm are an important part of building relationships and their profiles on your website can...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign - it is where your visitors will 'land' after clicking on a link contained in the ad or promotion. As with all advertising, the sole intention of an...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most interesting observations we discovered were: Astonishingly, 21% of firms either had no website or a poor website, which was the subject of an article we...
Is your website your friend or your enemy?
If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend and not your enemy. Your website is the backbone of your business, supporting all your marketing efforts. It must be professional, and like a good...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis. With social distancing and remote working becoming the new...
6 ways to win work for law firms in a pandemic
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working lives into doubt, for others it meant a full doubling down as a surge in demand appeared. Most went from working in the office as part of team to...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned marketing strategies like word-of-mouth referrals will struggle to get the new work they need. Revenues will fall, and they will lose their best and...
