9 Steps to Creating Captivating e-Newsletters for Law Firms
Creating e-newsletters for law firms is one of the most cost-effective ways to regularly communicate with your clients, referrers and potential clients. However, considered effort is required to ensure your subscribers look forward to receiving each and every edition....
Starting a law firm – some helpful tips
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have postponed your big goals. Alternatively, it may have become the trigger you need to put your plans into action. If anything, the pandemic has reinforced the...
How is the Remote Control working in your law firm?
The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may have been on the long-term agenda for some law firms, the pandemic has unceremoniously pushed remote work to the forefront. Embracing the ‘new normal’ and...
Why would a hacker attack your law firm website?
In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber vandalism. Your law firm website is your number one online marketing asset. Its job is to attract visitors, provide useful engaging content, and ultimately turn...
Key benefits of e-newsletters for law firms
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look forward to receiving and which builds trust - such that you nurture lasting relationships, encourage interaction and keep your law firm front of mind...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services according to various consumer surveys including Lighthouse Marketing, Bia/Kesley and ConStat. If your law firm website currently looks tired to the...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm's level of expertise or service delivery and having an online presence (which we certainly recommend you have). Platforms like...
A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law firm and to stand out from the crowd. One highly effective marketing strategy is to develop a second specialist law firm website (or multiple...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are integral to the success of a law firm. The people in your firm are an important part of building relationships and their profiles on your website can...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
