While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to recognise the importance of marketing for a law firm and how, when done well, the difference it can make to a business. Often overlooked, though, is a...

Welcome to the new financial year. The time of year that we focus on profit and loss statements, balance sheets, cashflow forecasts and budgets. Wait, what? You don’t have an FY22 Marketing Plan? With all those numbers at your fingertips, the start of a new financial...

Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’ - a newsletter here, a Google ad there, and a business Facebook account that’s been dormant since 2015. Law firm marketing success takes more than throwing...

Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm's level of expertise or service delivery and having an online presence (which we certainly recommend you have). Platforms like...

Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis.  With social distancing and remote working becoming the new...

The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working lives into doubt, for others it meant a full doubling down as a surge in demand appeared. Most went from working in the office as part of team to...

In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned marketing strategies like word-of-mouth referrals will struggle to get the new work they need. Revenues will fall, and they will lose their best and...

Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and new opportunities to grow your firm. It’s an exciting way to start the year, but it won’t last long if your law firm’s growth strategy, budget and...

To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist for law firms that ensures you can implement a marketing plan that not only attracts new clients but also retains existing clients and builds brand...

Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the wonder of technology and how it can help your law firm get more work. Three wonders of modern technology that can work wonders for your firm are a...

Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the underlying platform that must be set up to successfully market a law firm is the same, some firms will already have the platform, some will be building it...

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...

Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to state the obvious, so it is critical to get the basics right from the start. The forecast for small law firms in general hasn’t always been great over...

Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if you wanted to be a salesperson, you probably could have been one instead of a lawyer. But, like any professional, lawyers still need to sell their...

Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply as a cost, others see it as a means of generating work when things get quiet. A better view is that marketing is a revenue generator. Not only that,...

A bird in the hand is worth two in the bush. At no time in advertising or law firm marketing has the above proverb been more true than it is today. Consumers – your potential clients – are subjected to a barrage of advertising for law firms...

The television commercial from the year 2000 featured an irate boss who yells the catchphrase at Jan, her employee who forgot to place their company's ad in the Yellow Pages.  The term "Not happy, Jan" became so popular it took on a life of its...

Wikipedia has a simple definition of marketing: “Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.” Lift Legal has a simple formula that...

Did you make a New Years’ resolution to get more work for your law firm this year? The year is flying, how are your resolutions going? Many law firms want to kick start their marketing this year, this article will make sure you do! If you know in your heart you are...

“The road to hell is paved with good intentions”. As with all proverbs their origin is shrouded by the mists of time. In applying this proverb to law firm marketing, we encounter weekly if not daily examples of lawyers telling us how vital marketing is to...

Everyone running a small or medium sized law firm wanting it to be successful is well aware that great customer service is vital. Unfortunately, when you’re working hard it’s difficult to do every management and marketing activity, so you have...

It’s undeniable that clients have turned to the web for legal related information, updates and even referrals. Social media is more than just a way to stay up to date with high school friends or for teenagers to share selfies. The network effect and broad reach of...

Every firm should have a website, but astonishingly so many don’t. Of those that do many reflect their firm poorly. Websites work for you 24/7 and you should want your law firm website to do your online “heavy lifting”. In the past, when a friendly Accountant referred...

Your website acts as a showcase of your firm to the world, it is your primary online presence so ensuring that it looks and functions in the way that visitors expect should be one of the most basic planks in your law firm marketing strategy. It works for you 24/7....

Some lawyers running law firms are under the mistaken belief that a lot of their clients know what their firm does; knows where the firm is located; remembers their name and would contact them if they needed legal help. We need to tell it like it is, and this is...

Have you ever wondered how to generate work for your law firm? How do the the really successful law firms generate work? Why do they constantly have new matters landing on their desks, matters that they didn’t even know about before the instructions arrived? What is...

If you Google "How much should your law firm marketing budget be"  or similar questions I can tell you that you get “about 211 million” results. Plus it is probably one of the most asked questions of marketing consultants. I suspect the reason...

Does your website and MAMBO NO.5 have something in common? It was not so long ago that many law firms viewed a website as a “brochure” on the internet and to a large extent that’s what it was.…..in 1999. My 13 year old daughter calls this the dinosaur era (before she...

“The cost of being wrong is less than the cost of doing nothing.” Seth Godin We are in the middle of a dramatic shift that is moving legal services into the online marketing world. This is driven by a combination of technology that enables it, changes in expectations...

The importance of maintaining a good relationship with our clients and referrers in any business is obvious. For busy lawyers how to do it effectively is the problem. One simple annual task should be to send a Christmas Card. As Christmas falls at year’s...