Digital Marketing: A Guide for Law Firms in 2024
This blog discusses essential digital marketing for law firms in 2024, emphasising the dynamic nature of the legal field. It highlights the necessity for firms to constantly evolve their marketing tactics, adapting to technological advancements and shifts in consumer...
Cyber Threats Confronting Law Firms Today
Cyberattacks are becoming increasingly common, and law firms are a prime target. This is because law firms store a lot of sensitive data, such as client information, financial records, and trade secrets. A successful cyberattack can have devastating consequences for a...
Disaster Recovery Planning for Law Firms
As the summer of 2023 approaches, law firms must prepare for the usual seasonal changes and be mindful of potential natural disasters that can disrupt their operations. From bushfires to storms and floods, the Australian climate poses unique challenges, making...
Determine the right marketing budget for your law firm
Marketing plays a crucial role in the success of any business, including law firms. With the increasing competition in the legal industry, law firms worldwide need to have an effective marketing strategy in place. However, one common concern is how much budget is...
Why first impressions matter for law firm websites
In today's digital age, a law firm's website serves as its virtual front door. It is often the first point of contact for potential clients seeking legal services. Just like a physical office, the appearance and functionality of a law firm's website can significantly...
How long does it take to see SEO results?
If you're a lawyer in Australia looking for SEO services, you may be wondering how long it will take to see results from your SEO efforts. The truth is, there is no one-size-fits-all answer to this question. The amount of time it takes to see results from SEO will...
FY24 Law Firm Marketing Plan
As the new fiscal year approaches, it's an ideal time for law firms to reassess their marketing strategies and ensure they're aligned with their business objectives. Are you a law firm that's looking to refine its marketing efforts in the upcoming financial year? Do...
7 essentials of law firm newsletters
Law firm newsletters can be an effective tool for keeping clients and potential clients informed about important legal developments and showcasing your firm's expertise. Although not all newsletters are created equal. To make sure your newsletter is engaging,...
How to market your law firm in a recession
The legal industry is known for its resilience and ability to weather economic downturns. In the current economic times and a looming recession, many law firms may find it difficult to stay afloat. With budgets shrinking and competition increasing, now more than ever,...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your benefit does take time and effort. However, social media provides an opportunity to tell the story of your work as a lawyer and as a law firm in your...
The best ways to generate leads for your law firm
If you want to find new clients for your law firm, start with your website. A purposeful website will bring client leads to you. You want your law firm to be front of mind when people need legal assistance, and your law firm website can help facilitate clients'...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing for your law firm and is a lucrative asset. Without a client database, who are you sending your marketing to, and how? If your law firm is manually...
2022 Law Marketing Trends Review: Let’s get ready for 2023
Marketing is never static and as our society learns about new products and technologies, our behaviour adapts. The ever-evolving marketing industry won’t allow you to set and forget your law firm’s marketing. If your law firm marketing doesn’t adapt to changes, you’ll...
Disaster recovery plan in bush fire season
Lawyers know better than most that we need to prepare for the worst. But what about when the worst comes for your law firm and business? We have some guidance for preparing communications for your business ahead of the bushfire season. While we hope you will never...
Why is branding an important investment for a law firm?
Your law firm needs good branding to be successful in a competitive legal market. You need to stand out from the crowd with branding that elevates your law firm. Branding is the most influential part of your business to attract clients and convince them to choose you...
Thinking about retiring from your law firm?
Congratulations on your working years in your law firm. Following all your hard work, you’ll want to reap the best retirement outcome so you can slow down and enjoy the fruits of your labour. But first, you need to sell your business to the right buyer, for the right...
Cyber security for law firms
The Optus data breach is a timely reminder that cyber-attacks can impact even the largest of organisations. With cyber security now a hot topic following the Optus event, we wanted to check in with some advice on how to continue to protect your clients and law firm...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation, you’ll look to review your client agreements, and possibly make changes – although not overnight. In an inflation scenario, to uphold your client...
Why does my law firm need a website and SEO?
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t updated it since? Or have you just invested in a new website, but can’t find it yet listed on search engines? These are common issues faced by law firms...
Does my law firm’s website need a blog?
Updated for 2023 The best way to regularly add fresh content for your law firm website is a blog. By setting up a law firm blog, you’re feeding search engines fresh content to facilitate client leads. Without a blog, you could be losing clients who otherwise would...
How do you market a law firm?
Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth is great, it isn’t everything. If you want your law firm to grow, you will need a marketing plan. Don’t know where to begin? The best way to start is to...
Should lawyers use social media?
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a social media profile as a lawyer, and for a law firm. With traditional media and advertising in steady decline, now is the time for lawyers and legal firms...
No.1 strategy to convert more website visitors
So you’ve got the website, the blogs, the contact form and a social media page; the essential foundation of your marketing. But what value are you offering people who visit your website and social media pages? How do you convert the visitors to your law firm’s website...
FY23 Law Firm Marketing Plan
The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm marketing plan will provide an important roadmap to continue building on your existing business. By taking the time now to create your marketing plan,...
How do law firms increase brand awareness?
Updated for 2023 Your website could be your first introduction to potential clients, so you want to make a good first impression. We have some advice to help you create a law firm website that clearly communicates to potential clients and assures them they’re in the...
Do Google rankings matter for your law firm – how well do you rank?
Ranking your law firm on Google is essential when seeking new clients for your firm online, and it doesn’t come easily or automatically. There are a lot of factors to get right on your website, and with technology and algorithms always changing, it can be hard to keep...
What makes a good law firm website?
Your website could be your first introduction to potential clients, so you want to make a good first impression. We have some advice to help you create a law firm website that clearly communicates to potential clients and assures them they’re in the right hands. Here...
QLD Government Grant for Website Development & SEO
As part of the Big Plans for Small Business strategy rolled out by the Queensland Government, a Business Basics grant program has been initiated. Small law firms who meet the criteria for the grant, can use the funds towards web development or SEO services. The goal...
Federal budget announcement: claim 120% tax bonus on all new websites
If you’ve been putting off getting or upgrading your law firm website, it’s time to act. Any money you spend on upgrading your law firm’s website up until 30 June 2023 is eligible for a tax rebate of 120%. The tax benefit is part of the Government’s recently announced...
What are some effective law firm marketing strategies?
Updated for 2023
Blogging for law firms – why and how often it should be done
Updated for 2023
How To Increase Your Enquiry-To-Client Conversion Rate
Business is tough. As competition surges amid almost every Australian industry, SME owners forcibly search for ways to remain present and relevant amongst their communities. Marketing for a law firm is no different, requiring strategic interaction, motivational...
Top 5 Social Media Do’s and Don’ts
Social media sites, like X (formerly known as Twitter) and LinkedIn, are great tools for marketing law firms. However, to get the most from these platforms, you need to have a clear social media marketing strategy. Social media for law firms is a tool that can...
2022 SEO Best Practices for Law Firm Websites
The Real Cost of a Bad Website: Losing Clients
With studies showing that 97% of consumers conduct online research before purchasing a product or service (BIA/Kelsey), it’s never been more important to get your website right. As a law firm, your website should be a core part of your marketing strategy. After all,...
2022 Beginners Guide to Law Firm Marketing
There was a time when the term ‘law firm marketing’ was rarely heard. Growing one’s law firm was often based on word of mouth referrals from clients, listings in the Yellow Pages, and perhaps signage at your place of business. Referrals from other professionals, like...
Law Firm Branding 101
While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to recognise the importance of marketing for a law firm and how, when done well, the difference it can make to a business. Often overlooked, though, is a...
Digital Marketing for Law Firms – 4 Agile Strategies to Boost New Clients
Many industries have been upended by digital marketing, from the Yellow Pages to real estate and car advertising. For professional services firms like yours, and especially for small and medium-sized law firms, digital marketing represents a golden opportunity to get...
Taking a deep dive into SEO for law firms
Whenever your clients and potential clients need your expertise, they use a search engine to find you. However, while they try to get through to you, they also find other people - sometimes, before they find you. Other times, they just don't find you at all. The...
Be that savvy law firm and get Christmas ready
Part of the competitive advantage of being a small to medium law firm is having the ability to implement strategies that will bring you closer to your clients, to understand them better, and to give them more tailored service. Strategies that have marketing for a law...
3 steps to rapid Google ranking
Did you know that Google wants your business to be found and provides free tools to help make this happen? Google's mission is 'to organise the world’s information and make it universally accessible and useful'. Accordingly, it makes sense that Google has built many...
2021’s Top 5 Email Marketing Stats
Email marketing still out-performs many other marketing strategies and is a number 1 lead generation tool for your law firm. Communicating regularly with your clients and referrers is key to building brand awareness, driving leads to your website, and converting those...
4 proven strategies to increase blog readership
Law firm blogs play a key role in your content marketing strategy and are a perfect way to communicate with your audience. By sharing valuable information that focuses on important topics, blogs help drive targeted traffic to your website, encouraging visitors to...
No.1 strategy to connect + grow your clients.
There is no secret to their success. Every leading law firm is executing it and doing it frequently. 81% of businesses still rely on this strategy as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018). The strategy is simple –...
Cyber-security attacks can ruin your reputation – here’s how to protect your firm
Cyber-security attacks can only be avoided with Enterprise Performance Hosting Updated for 2023 When it comes to website hosting, there are many providers offering discount subscriptions on a shared hosting plan. This is great news if you have a personal blog or...
Your FY22 Law Firm Marketing Plan
Welcome to the new financial year. The time of year that we focus on profit and loss statements, balance sheets, cashflow forecasts and budgets. Wait, what? You don’t have an FY22 Marketing Plan? With all those numbers at your fingertips, the start of a new financial...
8 steps to law firm marketing success
Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’ - a newsletter here, a Google ad there, and a business Facebook account that’s been dormant since 2015. Law firm marketing success takes more than throwing...
Same Quality Service, Fresh New Look
If you have noticed we’re looking a little different now, you would be correct. Lift Legal has now formally rebranded to Lift Legal Marketing, and we couldn’t be more excited about this change. Our fresh new brand is reflective of the direction this business is...
The Ultimate Guide to Social Media Marketing for Law Firms
Updated for 2023 Have you considered using social media as part of your law firm marketing strategy? Or does the thought of posting on Facebook or tweeting fill you with dread? Maybe your law firm created a LinkedIn account a few years back, but your last contribution...
SEO for lawyers – Google 101
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets...
Top 4 tips to turn your website into a lead magnet
Your law firm website is not just a pretty face – it’s a lead generator, a brand ambassador, a client resource, and your number one marketing asset. If your website currently isn’t generating any leads, then this article is for you. We share our top four secrets to...
Building a website for lawyers, is yours working for you?
Is your law firm website working for you? What are the main issues developers encounter building a website for lawyers? If your website is working for you the practice of law is made so much easier. New work streams in, the staff are busy doing work rather than asking...
Data doesn’t lie. E-newsletters do drive new clients.
“We’ve been using the Lift Legal Marketing newsletter service and it increased our file openings by 218% over 18 months, without doing any other marketing” Power Legal Data doesn’t lie. Sending regular e-newsletters is one of the most effective law firm marketing...
How to rank #1 on Google to attract 31.7% more clients
Unless you are retiring from practising law, you probably want to attract more work, or at least better work. 96% of people seeking legal advice use a search engine, and one of the best ways to be found online is to have a professional website that is optimised for...
8 essential features of every good law firm website
Updated for 2023 If you’re in the market for a new or used car, some of the ‘must-have’ features will likely include aesthetics, reliability and performance, a good navigation system, safety, and after-sales service. A good law firm website should have similar...
Why blogs produce 67% more leads per month for law firms
Blogging for law firms today is more important than ever. It has evolved from the days when only individuals had a blog as a place to express their strong opinions. Today, brands use blogs to grow their businesses and expand their reach. B2B marketers that use blogs...
Best practice website hosting for law firms
Updated for 2023
The adverse impact if your law firm website is hacked
Updated for 2023
Law firm websites that are bad for business
If you have a law firm without a website or you have a poor website and are still sitting on the fence and not convinced a website is necessary, then let me save you some time - you need one and a good one at that! The real issue should be about the details, such as...
9 Steps to Creating Captivating e-Newsletters for Law Firms
Creating e-newsletters for law firms is one of the most cost-effective ways to regularly communicate with your clients, referrers and potential clients. However, considered effort is required to ensure your subscribers look forward to receiving each and every edition....
Starting a law firm – some helpful tips
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have postponed your big goals. Alternatively, it may have become the trigger you need to put your plans into action. If anything, the pandemic has reinforced the...
How is the Remote Control working in your law firm?
The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may have been on the long-term agenda for some law firms, the pandemic has unceremoniously pushed remote work to the forefront. Embracing the ‘new normal’ and...
Why would a hacker attack your law firm website?
In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber vandalism. Your law firm website is your number one online marketing asset. Its job is to attract visitors, provide useful engaging content, and ultimately turn...
Key benefits of e-newsletters for law firms
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look forward to receiving and which builds trust - such that you nurture lasting relationships, encourage interaction and keep your law firm front of mind...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services according to various consumer surveys including Lighthouse Marketing, Bia/Kesley and ConStat. If your law firm website currently looks tired to the...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm's level of expertise or service delivery and having an online presence (which we certainly recommend you have). Platforms like...
A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law firm and to stand out from the crowd. One highly effective marketing strategy is to develop a second specialist law firm website (or multiple...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are integral to the success of a law firm. The people in your firm are an important part of building relationships and their profiles on your website can...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign - it is where your visitors will 'land' after clicking on a link contained in the ad or promotion. As with all advertising, the sole intention of an...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most interesting observations we discovered were: Astonishingly, 21% of firms either had no website or a poor website, which was the subject of an article we...
Is your website your friend or your enemy?
If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend and not your enemy. Your website is the backbone of your business, supporting all your marketing efforts. It must be professional, and like a good...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis. With social distancing and remote working becoming the new...
6 ways to win work for law firms in a pandemic
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working lives into doubt, for others it meant a full doubling down as a surge in demand appeared. Most went from working in the office as part of team to...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned marketing strategies like word-of-mouth referrals will struggle to get the new work they need. Revenues will fall, and they will lose their best and...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If your law firm website looks out of date or is underperforming you run the risk of being left behind your competitors. Successful law firm websites...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and new opportunities to grow your firm. It’s an exciting way to start the year, but it won’t last long if your law firm’s growth strategy, budget and...
Website hosting for law firms – critical issues
Website hosting for law firms may not sound like a very interesting topic at first glance, so let’s put it into context. The single most important thing influencing the success of your law firm website is speed, not the design, not the content but how fast it loads....
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist for law firms that ensures you can implement a marketing plan that not only attracts new clients but also retains existing clients and builds brand...
How safe is your law firm website?
How safe is your law firm website? When it comes to the safety or security of your law firm website most lawyers don't know the critical role their choice of website hosting and professional website management and maintenance support plays. Why would you? You’re a...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the wonder of technology and how it can help your law firm get more work. Three wonders of modern technology that can work wonders for your firm are a...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with newsletters. Advertising is not the best marketing strategy, in fact, it is usually a poor strategy unless your website is in tip top shape and you have a...
Fresh Content on Your Law Firm Website = More website visitors
We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website visitors. Internet users are savvier now than they were just 2 years ago. The more users turn to the internet to solve their problems and queries,...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for everyone, so it helps to save time and money where you can. Sending an electronic Christmas message is the easy and cost effective alternative to...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build a law firm website that works.As specialists in law firm marketing strategies we spend a fair amount of time consulting with new clients on effective...
LinkedIn Pages for law firms
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart law firms have a plan to build their brand on social media by providing valuable and regular information to their followers on platforms such as...
Proven marketing strategies for law firms
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they should do to:get better work,get more work; orimprove the marketing of their law firm.This problem doesn’t discriminate and is an issue for...
Legal marketing trends all lawyers should read
These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and some are irrelevant. If you are a lawyer and you need clients to continue running your law firm, all we can say is ignore these 10 statistics at your...
A simple yet effective law firm marketing plan
Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the underlying platform that must be set up to successfully market a law firm is the same, some firms will already have the platform, some will be building it...
The Importance of Regular Maintenance for Your Law Firm Website
Regular maintenance for your law firm website is like maintaining your car - washing, vacuuming, servicing or replacing the tyres - you don’t have to do it but if you want it to run smoothly, perform at its best and to look impressively clean and tidy, it’s...
Upgrading your law firm website
Upgrading your law firm website solves a multitude of problems, even some problems you didn’t even know you had will be solved. If you go about it properly a website upgrade will enhance your profile and deliver new work to your law firm on a regular basis.We probably...
Create a winning homepage for your law firm website
Your website is a crucial part of your law firm's marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you're reviewing your firm's website, stop to consider your homepage. What first...
Is your law firm website working for you?
Is your law firm website working for you? If it is the practice of law is made so much easier. New work streams in, the staff are busy doing work rather than asking for work to do and you don’t need to worry about the cash flow. Despite this though, so many lawyers we...
Use Google to boost your law firm website
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand how you can use Google to boost your law firm website and to make sure it gets the traffic you...
Law firm marketing plan – development and budget setting
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a marketing budget. Unfortunately though, far too many law firms are reactive and ad hoc when it comes to marketing. The old saying rings true: failing to...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2023 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their offices. As with most bricks and mortar businesses, a lot of time, effort and money is invested in creating appealing yet professional offices that...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process. People are more likely to engage in business with someone they feel they can trust. We all know the importance of your law firm website in attracting...
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...