Doesn’t that give a whole new meaning to ‘Happy New Year’.
This week one of our clients sent us details of all their file openings for 2014. The firm in question is small with a total full time staff of 4. What makes this case study so illuminating is that before July 2014 the firm did no marketing. Read on and find out how they did it.
The firm had been relying on Legal Aid work as a source of work. Over the years they had noticed a decline in file openings year on year and as a consequence were looking for help. In June 2014 we started working with them to produce their eNewsletter. The first edition was sent in July and subsequent editions in late August, October and early December. That is, about one newsletter every 6 weeks.
We were provided with anecdotal evidence by the principal in the months from July to the effect that their phones were ringing more often; that their diaries were filling and that more people were coming into their office.
This week they did an analysis and found that in the six months from July to December 2014 they opened 61% more files compared to the first 6 months after removing all Legal Aid files for the year.
If you want to have a Happy New Year in 2015 and increase your file openings then do what this firm did. Rather than wasting money on advertising or doing nothing, instead make contact on a regular basis with those people who already know and trust you. Communicate with your clients regularly by sending electronic newsletters to them that they like.
How do you do that?
By outsourcing that task to us at Lift Legal so it is actually done.
We find that for a variety of reasons the marketing work that should be done is put aside by principals who know they should be doing it but can’t seem to find the time or lack the real know-how. At Lift Legal we tailor the communications to your firm’s areas of practice and particular needs and do it for you.
Having it done by experts
The directors of Lift Legal were practicing lawyers and Managing Partners in progressive law firms, each with over 20 years’ experience. We are a specialist online marketing business for law firms and know law firms from the bottom up. We currently send out tens of thousands of newsletters each month on behalf of law firms all around Australia.
Doing it regularly
By communicating regularly with your clients and targets in a newsletter format you are providing them with information that keeps them up to date with the law and with your firm. You will be remembered and have more chance of being ‘top of mind’ when the reader has a problem or knows of someone who does.
Costing you less than it would cost you to do yourself
The monthly cost to produce a newsletter varies depending on firm size but starts from as little as $350 per month. This is about one hours’ charge out rate and is less than it would cost if the firm was to attempt it alone. Plus our reporting software enables you to see exactly who has opened what articles so you can follow up with those clients and stimulate demand!!
Want to trial it?
Take advantage of our 4 newsletter trial offer. To know more simply click here to email me and we will call you and show you a gallery of actual newsletters we have sent on behalf of firm’s like yours.
Apart from missing out on the opportunity to get more work what have you got to lose?
Regards Peter Heazlewood
About the author
Brian Hicks
Brian has more than twenty years’ experience in marketing and management across diverse industries including legal, real estate, tourism and technology. Brian lives in Sydney with his wife and two daughters.
